Our
History
Almost 40 years ago, Karin and Robert Eberhardt discovered essential oils. Read more about our story and our life with essential oils.
BEAUTY SALON EBERHARDT
1981
It all began in 1981 at Karin Eberhardt’s newly established beauty salon. From the very start, the goal was to provide personalized care tailored to each client’s needs and concerns.
ESSENTIAL OILS AS A BASE
1984
Essential oils were unknown at the time, and it took a great deal of effort to find the first supplier. The beauty salon soon began offering 12 oils, bottled by hand with labels still handwritten, and customers soon began coming from far and wide to purchase the products.
NATURAL COSMETICS EBERHARDT
1987
The company "Naturkosmetik Eberhardt" was founded and initially operated in Austria and Germany. Initial trips to Asia were followed by the establishment of business partnerships in China, Korea, Japan, and Singapore, and the company gradually became acquainted with new cultures.
INTERNATIONAL SUCCESS
1988
DrEberhardt exports oils all over the world: Customers from Vienna to Shanghai to Tokyo appreciate the Austrian products. The first seminars began.
HEALTHY & PRETTY
1990
The book „Aromatherapie - Gesund und Schön“ by Robert and Karin Eberhardt, which has also been translated into Chinese, was a sought-after resource for aromatherapy practitioners for more than two decades.
SHARED EXPERIENCE
1995
Robert Eberhardt is deeply committed to traditional Chinese medicine. In pursuit of this healing art, he has made well over thirty trips to the Far East. Even as a teenager, Ulrike was always by his side at trade fairs from Hong Kong to Shanghai.
NEW PATHS
2003
The brand is getting a fresh new look and is increasingly focusing on the international market. Demand for high-quality seminars in Asia is rising significantly, and the Chinese market is growing. Karin Eberhardt is once again devoting herself fully to her own institute and is leaving the company.
BRIDGING THE GENERATION GAP
2012
After several years of experience as a regional manager at a large drugstore chain, Ulrike Eberhardt joined the company and has been the sole managing director of DrEberhardt GmbH since 2019. Her father, Robert, continues to serve as a consultant to the company.
NEW PRODUCTLINE
2016
With her drive and as a mother of three, Ulrike developed the “Mama Baby Series” and is energetically leading DrEberhardt GmbH toward becoming a sustainable, high-quality, and international company.
BRAND REBRANDING DREBERHARDT
2021
DrEberhardt is undertaking a complete rebranding and a sustainable realignment. The company is switching to RePet packaging wherever glass is not already in use.
GERMAN DESIGN AWARD WINNER
2023
Dr. Eberhardt's new corporate identity is also proving successful internationally: The brand has been awarded the German Design Award – a special recognition for the successful combination of design, quality and brand presence.
DREBERHARDT IN PHARMACIES
2024
DrEberhardt has taken the next important step in its company development: its products are now also available in selected pharmacies in Austria. This makes the brand accessible to even more people and further strengthens the connection between nature, quality, and professional expertise.
SITE EXPANSION IN TRAUSDORF
2026
The company is growing – and so is its need for space. The Trausdorf site will be expanded starting in autumn/winter 2026 to meet these growing demands and create room for further development.
OUTLOOK - 40 YEARS OF DREBERHARDT
2027
Four decades filled with passion, innovation, and a deep connection to nature. From the beginnings of Karin and Robert Eberhardt, a family business has grown, now run by the second generation, Ulrike Eberhardt. A special milestone and, at the same time, a reason to look back with pride and forward with confidence.
Because the fragrance journey continues. With new ideas, innovative products, and a strong team, DrEberhardt is constantly evolving – without losing sight of the values that have guided us since the beginning: naturalness, quality, sustainability, and a passion for what we do.
